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The Build Blog

Thoughts on building indie products, lessons from shipping, and deep-dives into the tools I create.

Behind the BuildMarch 10, 20264 min read

Why I Built FlexQR: Dynamic QR Codes That Actually Work

Static QR codes are a dead end. Once printed, you can never change where they point. FlexQR fixes that — here is why I built it and what problem it solves.

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GrowthMarch 5, 20265 min read

How to Build a Viral Waitlist Before Your Product Launches

A waitlist is not just a list of emails. Done right, it becomes a growth engine that compounds before your product even exists. Here is the exact strategy behind WaitKit.

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AnalyticsFebruary 28, 20264 min read

Track Every Click: Why Link Analytics Matter More Than You Think

Most people share links and have no idea what happens after. With proper link analytics, every share becomes a data point. This is why I built LinkSpy.

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Indie BuildingFebruary 20, 20266 min read

Lessons From Building Three Indie Products as a Solo Developer

Building products alone is hard. Shipping is hard. Getting users is even harder. Here are the honest lessons from building FlexQR, WaitKit, and LinkSpy.

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